SHADOW: The Newest Technology for Remembering Dreams

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By: Suzanne Ostrander

For as long as I can remember, I have been captivated by the phenomenon of dreams. Some are good, some bad, some recurring with a possible meaning, and let’s face it, some are completely hilarious and random.  Long ago, I read about scientific research that indicates a distinct pattern to all of our dreams.  According to science, if we are diligent enough to record our dreams as soon as we wake up every morning, we will begin to see a distinct pattern over time! Maybe I am corny, but I find that fascinating!

The problem to this theory for me is obvious, though.  Kudos to those of you who are natural “morning people”, but I never have been and probably never will be.  The first thing on my mind once I hear the alarm is to reach for the snooze button. The next tangible thought probably involves a cup of coffee.  According to the scientific theory of dream recollection, by the time I am semi-functional and ready to record the details of my dreams, too much conscious time has passed and I have already forgotten many of the pertinent details that should be recorded.

So, for those of you who are fascinated by this theory, but despise the notion of “the early bird getting the worm”, science has created a solution.  With the new SHADOW technology, you can speak your details into an electronic device to be recorded and played back.  It may be a bit humorous to hear how groggy we may sound when this is played back, but I say- if it works, why not?!

Click below to read the original article that gives details on this newest advancement in scientific technology.  As always, remember to encourage excellence today and follow your “dreams”!

http://www.forbes.com/sites/alextaub/2013/09/18/remember-your-dreams-with-shadow-a-social-dream-database/

Three Essential Rules to Communicating with Recruiters

ImageBy: Suzanne Ostrander

The below article on Forbes.com is an excellent guide that gives us all guidelines on the proper etiquette when it comes to communicating with corporate recruiters.  If you have any other useful tips for working with headhunters, I would love to hear your thoughts.  Thanks for reading and remember to encourage excellence!

http://www.forbes.com/sites/dailymuse/2013/08/28/3-rules-for-following-up-with-a-recruiter/

Stranger Danger: How to Keep a New Hire from Becoming an Unfamiliar Face

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By: Suzanne Ostrander

-Kennesaw, GA You feel like you’ve missed the memo, but unfortunately there was no memo to begin with. In fact, that’s kind of the problem.

It all started two weeks ago on a Monday morning.  You thought the unfamiliar face who showed up at your meeting might have been an auditor. You give a friendly smile to the same gentleman as you pass him by in the break room the next morning, because hey- you always want your visitors to feel welcome!  When returning from lunch on Wednesday afternoon, you are somewhat surprised to still see him roaming the halls carrying what seems to be an important stack of papers and an even greater sense of urgency. Once again, smiles are exchanged by both parties, as you secretly think to yourself “this guy must be a big deal”!  Thursday rolls by uneventfully and the next thing you know it’s quitting time on Friday and you’re the last one to leave the office.

Or so you thought….

Like an eerie movie, you notice an unfamiliar, dark sedan next to yours in the parking lot. Who else is here? Curiously, you begin walking up and down the halls.  Nothing seems out of place, until you get to the last cubicle on the left.  That’s when you see it.  Apparently, the friendly yet relatively ambiguous man who you took to be an auditor, is now sipping on the company coffee in his own office.

He is neither an auditor, nor is he here to clean the toilets.  Congratulations, he is your new colleague.

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Have you ever found yourself in a similar situation in your own office? The above example was written from the perspective of a clueless employee, but I can only imagine what it would be like for the new hire himself.  Starting up a new job can be scary enough.  It’s even worse when you’re “thrown to the wolves” and surrounded  by nothing other than unidentified faces.

A successful company is not just about training employees to execute tasks.  While the notion of productivity is important, we can only go so far in our career endeavors without an underlying network of strong relationships established by kindness and strengthened through trust.

Many of these relationships begin on your first day at the company.  It rests on the shoulders of management to properly introduce any new employee in his group, albeit full-time, part-time, temporary, hourly, or contractor.  Of course, managers might not always be able to identify every vendor, prospective client, or job candidate who walks into the front door.  If they have an email address, however, the “worker bees” need to know who they are.

Announcing a new hire can be easily achieved via a company memo (you know…the ones you always miss?) or a casual, yet informative quick announcement in an office-wide meeting.

Timing is essential, though. Experts say that this should probably be done on the first day. Therefore, if a manager does not get an opportunity to gather everybody for an announcement on a new hire’s first day, he should take five minutes to send out an email to introduce the newest member of the group and make him or her feel welcome.

Earlier, I mentioned the aspect of trust to be the single, most unifying force in all relationships.  How can this failure to welcome a new employee damage both the new hire’s sense of trust for the company, as well as the rest of the employees’ trust for the company?

There are many ways, really.  To begin with though, the new employee may begin to question how much faith the company has invested in him or her.  Perhaps it could make the new team member think that, despite being hired, management may not be expecting them to make it very long.

Let’s flip the coin, and view the scenario once again from the perspective of the confused and uninformed employees. At first, many employee’s may simply assume they “missed the boat” (a return to the repeated”missed memo” theme).  Maybe they were on the phone with a client or daydreaming in a staff meeting.  Who knows, maybe they just had to go to the bathroom!!!  Yet, I imagine that once this event continues to occur with new people throughout the office, the other employees will start to notice management’s failure to explain who the man in the suit is sitting next to them.  Other employees may also begin to wonder how much faith management has in the newest addition.  They may even wonder if they were excluded from the announcement, because their position was perceived as irrelevant to the new hire’s. Nevertheless, in all scenarios, management’s failure to introduce their new hire has likely created a stir, not to mention confusion among the rest of the workers.

The solution? Always welcome and properly introduce your new employees! No excuses. We never get a second chance to make a first impression, and new-hires who start out on the right foot are most likely to make long-term commitments to their companies!

As always, remember to encourage excellence with everybody you interact with!  A friendly gesture or simple act of kindness can result in 20-years or more of employee loyalty!! Sounds like a fair exchange to me!

God Bless,

Suzanne

Click below for tips on introducing new-hires to the office culture:

http://www.experience.com/entry-level-jobs/employers/tips-for-introducing-new-employees-to-your-office-culture/

Dave Ramsey on Building a Successful Business

Entrepreneur-pictureMoney Management expert, Dave Ramsey has given valuable advice to entrepreneurs looking to get their feet wet with a new business idea.  According to Ramsey, too many talented individuals fail in this effort because they act too hastily.  To all you big thinkers, Ramsey suggests to start working on it part-time, after coming home from work.  Taking on part-time work in addition to a full-time job can be a challenging and tiring task, but according to Ramsey, it is much easier than losing everything to an idea that didn’t work out.  Eventually, once you begin generating steady income sufficient to cover your bills, then it’s time to begin considering making it a full-time job.  Remember: some of the best multi-million dollar companies started out in someone’s garage!

What has your experience been with acting upon a new business venture? I would love to hear from you.  As always, remember to encourage excellence!

Suzanne

For direct access to Forbes.com’s article on Dave Ramsey’s insight, click below:

http://www.forbes.com/sites/danschawbel/2011/09/20/dave-ramsey-on-how-to-build-and-grow-your-business/

The Two Reasons Why People Quit their Jobs

By: Suzanne Ostrander

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Despite America’s less than ideal economic state and an average unemployment rate of 7.8%, the United States department of Labor has reported that each month over 2 million Americans are voluntarily leaving their jobs.  The U.S. Department of Labor has classified these unemployed individuals as the “Quits”: employed individuals who leave their jobs on their own accord without a fallback plan.  The bureau has furthermore reported that this number continues to grow and will not be declining anytime soon.  

A recent study by Accenture reports that 31% wish to be their own boss, An additional 31% feel a lack of empowerment, 35% leave due to internal politics, and 43% resign due to a perceived lack of recognition.

As I reviewed these stats, many of the percentages seemed to overlap one another.  In the context of a job fair, if we sat the 31% who were affected by a lack of empowerment at the same table as the 43% who resigned due to a lack of recognition, I think these people would have many of the same things to talk about.  In essence, they lacked a healthy sense of identity in their workplace.

Countless numbers of research studies have yielded a variety of factors that may contribute to this debilitating lack independence. My shortlist comes down to two factors: 1) A lack of employee focus and 2) Poorly structured organizations.

I think the first category speaks for itself.  We’ve all heard the phrase “the customer is always right”. In fact, it’s not unreasonable to argue that anyone with experience in the fast food industry has likely formed a deep-seated aversion to the concept, altogether. Unfortunately though, in the context of a company’s relationship with its clients, this is typically a wise ideology to follow.

But what about the larger network between managers, customers, and the hardworking employees who make the magic happen? In the overall scheme of things, “putting the customer first” while overlooking the worker bees can lead to an unfortunate sense of employee neglect.

The solution? Companies who establish a reasonable balance between customers and their employees will foster a more successful and productive business.

Successful managers should also keep in mind the importance of staying objective. Let’s face it, we are all human beings and most likely resonate better with some than others. That doesn’t necessarily mean we dislike the others, we just have less in common with them. From a managerial standpoint, however, the fact that you work for the same organization is enough to have in common. For a number of reasons, managers need to act and socialize differently than their subordinates.  Namely, they need to pay close attention to the amount of “down time” they spend in people’s offices- this is important! You are not at a cookout or on the golf course, and your behaviors may need fine-tuning.

As difficult as it may be, a good manager does not “gravitate” to only a certain few offices to chat during down time. Is “small talk” OK at our jobs? Absolutely! In fact, it is encouraged in moderation in order to maintain a healthy working environment. Yet, before you accept that higher-paid managerial position or a promotion to such a level, think about what you should do when you get the urge to socialize during the workday. A reasonable goal may be to walk around to all of your subordinates’ offices once a day in a casual, non-work related manner and spend a minute or two just to see how they are doing. Of course, it may not be possible to achieve this everyday, but bear in mind how much this is done every week and take action to keep this at a healthy balance. Conversation topics may vary, but the time spent in offices should not.  Is this tedious? Yes, it is! However, it comes with the territory when accepting a managerial position!! So, before you accept that higher paying role, think about your social habits from a leadership standpoint.  There’s no shame in staying at the subordinate level if you don’t think you’re up to the task. A worker-bee can hang out with whomever he wants!

The second factor, a poorly structured organization, can do just as much if not more damage to the overall employee persona.  While a company’s inadequate focus on its employees might result from a manager’s need to simply re-prioritize tasks or modify his social work habits, a ineffectively structured organization may derive from your boss’ boss or even higher. When one person is expected to manage 12 – 15 employees on a daily basis, these subordinates are bound to feel overlooked or under-worked.  With only 8 hours in the average workday, a possibly well-intentioned manager has no choice but to follow the priority chain when it comes to delegating work. The result? Under-stimulated employees!

How can this be changed? To begin with, managers need to speak up!! Managers should take time to schedule meetings with their bosses to discuss reassignments. Consider promoting qualified individuals to management to even out the numbers. Formulate a plan and stick to it.

I challenge all of those in management positions to try these techniques.  I believe it will lead to happier employees, a more successful company, and an ultimately reduced turnover rate!

As always, remember to encourage excellence with everyone you meet!

For Forbes.com’s article on reducing company turnover, click here:

http://www.forbes.com/sites/alanhall/2013/03/11/im-outta-here-why-2-million-americans-quit-every-month-and-5-steps-to-turn-the-epidemic-around/

Click below for a brief video segment on reducing employee turnover by maintaining the quality within an organization:

Christ in the Workplace

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By: Suzanne Ostrander

I have posted various blog entries in the past highlighting the focus of customer service as the pinnacle to marketing success within small and large corporations.  However, I’d like to be bold enough to perceive the issue through a larger, often unspoken lens: Christianity.

The separation of church and state has taken public schools and companies to a place of such neutrality that we have become not only unbiased, but often desensitized to the relevance of Christ in all avenues of our lives, including school, work, and our children’s extra curricular activities.

Most publicly owned companies have slowly morphed into a perspective of viewing Christ as “the elephant in the room”, when even though He is felt in our hearts and daily actions, He is neatly tucked away for fear of offending others.

Let’s take a look at another company who does the opposite. 

Since opening its doors to customers, Chick-fil-A has established its principles on the practice of Christianity. Some marketing professionals might view Chick-fil-A’s decision to close on Sundays as “foolish” by losing a full workdays’ worth of business.

However, compared to the 50% annual turnover rate of the average American corporation, Chick-fil-A maintains an astounding 3% yearly turnover rate.

Dan Cathy, President and COO of Chick-fil-A, has maintained that it was an easy decision to stay closed on Sundays:

“Jesus Christ did not die for a company, He died for individuals, personally.” Thus, by centering its establishment on Biblical principles and acknowledging the Lord in all ways, Chick-fil-A has found success.

“But seek ye first the kingdom of God, and his righteousness; and all these things shall be added unto you.” – Matthew 6:33 NI

I believe that Chick-fil-A has it right.  They are doing exactly what we are taught in the book of Matthew.  Seek ye FIRST (not second, third, or somewhere in between 5th and 10th, but First) the Kingdom of God.

What are your thoughts on Christ in the business world, and all other avenues of life? Have you experienced different results when adhering to Matthew 6:33 in your career? I would love to hear from you. God bless! 

 

How to Avoid the Latest Travel Scam

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By: Suzanne Ostrander

Forbes.com has published information on the most recent scam targeting those who are traveling on business or pleasure. In the latest hotel scam, travelers receive a phone call from an individual claiming to be from the front desk.  Typically, these calls arrive at odd hours, so the traveler is usually groggy and not fully alert when answering the phone.  As part of the hoax, the scammer claims that the computer at the front desk has crashed and they have lost their credit card information.  It’s also common for the scammer to simply claim that there has been an “error” processing the travelers’ credit card information.  The caller will then read back four random numbers to “confirm” the last four digits of the card. When the cardholder does not recognize the numbers, he is then asked to read the entire 16 digits on his card. The caller will never address the traveler by his name, because he obviously does not know it.  As a final tactic, the hotel guest is asked to “spell” his name, giving the caller all of the information he needs.

In each scenario, the traveler is put in the vulnerable position of having to give out his personal information over the phone. Once the caller has this information, it is only a matter of time before he is out on a shopping spree (your “treat”).

Katherine Hutt, director of media relations at the Council of Better Business Bureaus, states “We believe the scammers direct-dial the rooms so they can call in without going through the hotel switchboard.”

So how can we protect ourselves from this latest scam on hotel guests?  First and foremost, it is never wise to give out your personal information over the phone to a stranger.  If receiving this type of call when staying in a hotel, the traveler should refrain from providing this information over the phone.  With any financial discrepancy, it’s always better to go down to the front desk to resolve the issue in person.

Please share any other tips you may have on avoiding travel scams!

For direct access to Caroline Mayer’s article on the latest travel scams, click here:

http://www.forbes.com/sites/nextavenue/2013/05/14/beware-of-2-travel-scams-on-your-next-trip/

Click below for a video segment on avoiding the latest travel scams:

The Cognitive Effects of Social Media in Small and Large Businesses

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By: Suzanne Ostrander

Neuroscientist Susan Greenfield has researched the long- term effects of social media in the context of today’s businesses. In her novel, 2121, Greenfield argues that one of the most obvious “red flags” when it comes to hiring new college graduates is their dependency on social networking sites. In essence, this generation has become emotionally stunted as a result of the hours spent online. Interestingly, Greenfield believes that the social media revolution has reconstructed the brains of this generation to resemble those with Autism.  Without any form of non-verbal communication on sites like Facebook or Twitter, expressions of body language or tone slowly become overlooked.

“The human brain is only good at what it rehearses,” Greenfield remarks. “If you’re not rehearsing interpreting voice tone and body language, then you aren’t going to become very good at it. All those skills are vitally important. Until now, they’ve been our human birthright.”

Greenfield is suggesting that non-verbal communication is something that we must continue to practice, otherwise it will be forgotten.

When it comes to social media addiction, Greenfield worries that the Facebook-generation has become so used to seeking approval through idealized, rehearsed images of themselves that they no longer have the ability to be authentic.

“I’m not saying that we should ban [social media]. They’re part of the warp and weft of 21st century life. Very few people would deny anyone just a bit of chocolate,” she laughs. “But no one would recommend a diet just of chocolate.”

With the clear benefits that social media marketing has on small and large businesses, sites like Facebook and Twitter should not be banned in the business realm.  However, many corporations are taking measures to block employee access to such sites, in an effort to focus on interpersonal skills through face-to-face conversation.

Have you noticed a difference on how the younger generation perceives and uses social media sites?  In what ways have you seen the effects of social networking hinder the productivity and overall image of a business?

For access to Emma Byrne’s article on Forbes.com, click here:

http://www.forbes.com/sites/netapp/2013/09/17/rethink-hiring-social-media/

For a video segment on Greenfield’s philosophy on the psychological effects on social media, click here:

The Biggest Mistake Marketing Professionals Make

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By: Suzanne Ostrander

Econsultancy has conducted a recent study indicating the biggest mistake companies make in the marketing and sales arena.  The study yields a result that lies directly parallel to the outcome of a separate study by Vizu.  Essentially, both cases show that the primary objective of marketers and advertisers is to promote sales, rather than establish relationships.

Why is this marketing strategy potentially catastrophic?  To begin with, think about the phrase: “it’s all about who you know” and how it holds true to so many business pursuits.  If marketing professionals are placing a higher emphasis on sales numbers while undermining the importance establishing and maintaining relationships, suddenly “who you know” comes back to haunt you.  In addition to the cold, hard facts about a business, product, or service, most customers want to hear a story or an example of how it has worked in the past. The key is to present your pitch in a way that the consumer can relate to.

In other words, it essentially becomes counterproductive for marketing specialists to focus only on sales numbers, while neglecting their relationships with clients or potential consumers.  Eventually, the lack of time spent on customers will begin to have an adverse effect on monthly and yearly sales reports.

We’ve all heard the expression “time is money” as it relates to the business world.  It seems as if more and more marketing professionals are taking this concept and reversing it, instead of using it for their benefit.  For instance, sales associates who are driven only by their numbers have a tendency to spend less time with their customers, in an effort to make the most sales by the end of the work day.  In the short run, they may beat the more methodical and personable sales associate.  However, in the larger scheme of things, is quality or quantity more important?  The answer is both.  You cannot launch a successful, long-lasting product without spending time to nurture the relationships with your individual customers.  Time is money, which is why the quality of sales is essential for long-term success.

For access to Steve Olenski’s article on marketing relationships, click here:

http://www.forbes.com/sites/steveolenski/2013/09/09/the-catastrophic-social-media-content-marketing-mistake-marketers-are-making/

Click below for a youtube segment on tips to building successful relationships in marketing:

http://youtu.be/kEet48exy7I

Tablets Shown to Increase Worker Productivity

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A recent study conducted by the Forrester Research Group reveals that tablets and other mobile devices significantly improve employee productivity. Portable electronics such as the iPad, iPad mini, or Windows Tablet give workers the flexibility to seamlessly access files and continue working while commuting, traveling, or even in the comfort of their own homes.

Roughly 30% of Americans are using some type of mobile device as part of their daily work ritual, and an increasing number of corporations are starting to distribute these products to employees to ensure productivity outside of the office. American Airlines, for instance, now provides tablets to flight attendants to improve the efficiency food orders, flight updates, or any special passenger requests. Physicians often rely on portable devices to access patient records, take notes, or even write prescriptions. The Forrester Research Group has furthermore predicted that tablet usage will triple to 905 million by the year 2017.

So what’s the catch? As we all know, there are both pros and cons to most groundbreaking, innovative technologies. For starters, most of these items come installed with a multitude of applications, games, and savvy gadgets that can tempt even the most dedicated worker. Twenty minutes on a solitaire app in the morning turns into an hour or two of real estate browsing, stock checking, and Fantasy Football recruiting. The next thing you know, it’s 5 pm and you’re reading an article about employee productivity on LinkedIn.

ipads and tablets are not made for all jobs. Marketing Specialists or Sales Managers can use tablets to easily access presentations, client data, or social networks. However, positions such as Data Analysts or Software Writers require much larger systems with ample memory.

An ideal solution would require some form of compromise on behalf of the companies providing tablets to their staff. Perhaps a way to maximize employee productivity would be to restrict certain apps, games, or websites on company tablets, in an effort to eliminate the temptation to procrastinate. Company tablet usage could be limited to those tasks requiring little to moderate memory, with the understanding that functions such as data processing or spreadsheet usage should be reserved for work or home desktops.

What are your thoughts?

To access this article from Forbes.com and related information, click here:

http://www.forbes.com/sites/capitalonespark/2013/08/13/how-tablets-can-increase-workers-productivity/

A relevant youtube video on tablets:

by: Suzanne Ostrander