“The belief that there was nothing and nothing happened to nothing and then nothing magically exploded for no reason, creating everything and then a bunch of everything magically rearranged itself for no reason whatsoever into self-replicating bits which then turned into dinosaurs.
Makes Perfect sense.”
– Rebecca A. Wilson
Here is an excellent quote by Joel Comm that hammers home the new marketplace of the 21st century:
In 2006, according to the DMA, every dollar spent creating and sending an e-mail with a promotional offer generated $57.25 in return. By 2009, that ROI had fallen to $43.62. But that’s still twice the amount earned from search-based advertising. (By way of comparison, the ROI of traditional, mailed catalogs was estimated at just $7.32)” p.142 Joel Comm, KaChing: How to Run an Online Business that Pays and Pays, 2010