Atheism, by Rebecca A. Wilson


“The belief that there was nothing and nothing happened to nothing and then nothing magically exploded for no reason, creating everything and then a bunch of everything magically rearranged itself for no reason whatsoever into self-replicating bits which then turned into dinosaurs.

Makes Perfect sense.”

– Rebecca A. Wilson

ROI and promotions using e-mail

Here is an excellent quote by Joel Comm that hammers home the new marketplace of the 21st century:

In 2006, according to the DMA, every dollar spent creating and sending an e-mail with a promotional offer generated $57.25 in return.  By 2009, that ROI had fallen to $43.62.  But that’s still twice the amount earned from search-based advertising.  (By way of comparison, the ROI of traditional, mailed catalogs was estimated at just $7.32)”  p.142 Joel Comm,  KaChing: How to Run an Online Business that Pays and Pays, 2010