Impact of the Labeling Theory

Right now, you are a reader.  This label momentarily dictates an action that you are currently fulfilling.  Now, what if that label was not so generic?  You are a thief.  You are a criminal.  These are titles given to countless people every day that have an impact on their actions and mental state.

In the 1960s, a theory was formed with the help of numerous sociologists and named the labeling theory.  This theory defines that the behavior and character of an individual can become influenced and even determined by the labels set in place to describe that individual.  Close cousins with the concept of self-prophecy, an individual is more likely to act out on the label given to them, be it the label of thief, criminal, useless, etc. 

The idea that words are powerful has been proven many times.  It can influence the psyche and define a person. The labeling theory takes a look at the negative connotations of giving someone a title that they then believe to be true.  While maybe a label is not always given in harsh circumstances, the act of being labeled is one that can cause an individual to act out on that label since they now view themselves as being what they have been labeled.

Just like the labeling theory, our own words can impact who we are as a person.  The more we work to produce positivity in our thoughts and actions, the more likely we are to achieve that positive growth.

By Kasey Eister

Focusing on the future: What’s after the pandemic?

man-wearing-face-mask-using-his-phone-in-the-dark-4031909The world is a different place today.  COVID-19 has changed numerous lives and situations, from businesses to nations.  People across the globe have been faced with the unknown countless times during this pandemic and are still currently staring down an unlit tunnel.  Where does the world go from here?

With the pandemic striking worldwide and the media supercharging every piece of news possible, it is sometimes easy to miss debatable discussions about one’s own home.  In this case, the United States of America has taken massive measures in the hopes to decrease the spread of the virus.  These measures entail strong encouragement to stay-at-home or even to mandate lockdowns on certain cities as is the case in Los Angeles.  However, the longer these mandates go on concerning restrictions on leaving homes, operating businesses, and gathering of people, the more people are become antsy.

sad-isolated-young-woman-looking-away-through-fence-with-3808803It is written within out civil liberties that the people hold the right to freedom of assembly.  While I do believe that at this current state the government is still attempting to reign in the spread of COVID-19, will they stall their overarching reach once the pandemic begins to die out?  This question has started to become more frequent as the quarantining orders prevail nearly nationwide.

As mentioned earlier, there are a vast amount of unknowns.  Is the government overstepping their boundaries?  What will life look like after the pandemic?  While these are important and necessary questions, their answers are not known.  Instead of panicking, let us, the people, make the needed changes to be aware of what is happening in our nation to better prepare for whatever the future may hold.

By Kasey Eister


Public reputation in government and business

Marietta, GA – Public reputation in government and business


With an election year upon us, there has been plenty of discussion about local candidates and their value and experience that can be offered to the community. One of the biggest ways that the community makes their decision on these candidates, is through knowledge of their background. Past work records, family history, impactful job decisions, these all lead to people deciding their candidate.

However, what about unwanted information? A few terrible reviews on a previous business, ‘tweets’ that may not be taken well- these are all part of what creates a reputation.  People are known for thinking in the present, unaware or uncaring for the impact in their future.

2667824While the above may be true for a vast majority of people, it is not without its solutions.  Reputation can be re-made and there are resources whose goals are to help aid in reputation management. Such resources as work to repair and re-new people’s reputations with the understanding that defamation and bad online reviews are a hurdle, but one that can be cleared.

While you may not be a candidate running for a local election, your reputation is just as important. It determines future job opportunities as well as current and future peer groups. Don’t wait to start working on your background- seize your reputation now.



Kasey Eister


Why Middle Schools matter

Marietta, GA – The coming shift in technology is here.

I have a real soft spot in my heart for middle school students. Edwin Mendoza and I are collaborating on a book focused on the future and why the middle schoolers today are going to change our world tomorrow.

153037-OU5TBK-457Students that are between the ages of 12 and 15 are coming into their own identity as they enter the time of life when they will be choosing lasting friendships, career choices, and whether or not they want to attend university or stay closer to home and pick a trade instead. Big choices that will shape their future in a short 3 or 4 year time period.

If young people choose good habits and make positive choices, then their path will become bright and less stressful. If poor choices or negative influences are embraced, then life gets more difficult and uncertain. We really do become what we think about and act upon!

abstract-art-blur-bright-373543One thing that every middle schooler should embrace is the technology and it has shaped our world and will continue to shape our society. Middle school-aged students that embrace technology like blockchain will be ahead of most of their peers and even most college-aged students today. Blockchain will shape our world for the next 50 years in almost every facet of our lives. Incorporating blockchain technology in our government in elections, for example, would reduce fraud and corruption to being almost nonexistent.

We can all follow our passion in whatever path we choose but you can be absolutely certain, technology will be involved in some way. Embrace change. Encourage middle schoolers to change the world. We need them for our future.



Intelligence is Underrated

Marietta — These days, it seems people don’t really appreciate and aspire to intellect, knowledge and learning like they did just a few decades ago, when lots of new and thrilling inventions were completely revolutionizing our day to day world and changing the entire fabric of our societies.

In a fascinating interview from the Scientific American in January, 2014, Scott Barry Kaufman tells us about one of his “favorite science journalists,” Dan Hurley, and Dan’s book entitled, “Smarter: The New Science of Building Brain Power.”

battle-black-blur-board-game-260024Dan says, “If you want to write a good novel, if you want to work for Google or some other cool company, if you want to complete college – all of those things require some serious intellectual firepower.

Today we live in a knowledge economy, where most of the good jobs require critical thinking, the ability to learn and communicate and understand complexities. Factory work is disappearing. Getting smarter empowers you to succeed in life.”

Read the entire article here.



Civics, Civility, and Civilization

Kennesaw, GA – re Civics, Civility and Civilization.

people-2567915Polarization seems to be everywhere today and it will probably get worse unless we take the proactive approach of engaging others who might disagree with our own worldview.

I encourage anyone reading this post to reach out to someone who you might disagree with and be civil towards them and genuinely try to understand why their views might be so contrary to yours. There might be very good reasons that you may have never considered.

As I grow older, I have become more liberal in my views toward those less fortunate than myself. Not out of pity but out of indebtedness that I owe to give back to a country that has been so good to me.

Beautiful Woman feeling free in a beautiful natural setting.We, as Americans, have won life’s lottery in many ways by just living in the USA during the current century. Our way of life is the envy of the world and we have a huge responsibility to not squander the opportunities that we have been given.

Be grateful for the blessings that you have and be civil towards others with humility and love. Our civilization will be better off by your willingness to contribute goodwill and not further divide those of us living in the greatest country with the greatest opportunities in the world.



Fear-Less Changing Times

Marietta, GA – Fear-Less Changing Times.

adult-alone-anxious-black-and-white-568027A lot of our coworkers and even our children may have never experienced a “recession” before. One thing we can absolutely be certain of is change. My former GE CEO, Jack Welch, was fond of telling us that we must embrace change because we can’t stop it. He even wrote a book entitled, “Control your own destiny, or someone else will” We can’t be afraid of change. We need to embrace it. Times will become uncertain but that’s OK. Reassure your friends, family, and coworkers that everything is cyclical. Our US economy will adapt and overcome like it has for over two centuries.

Point of view perspective on a suspension bridgeThe “Great Recession” may have only happened 13 years ago but some of us folks have lived and worked through 6 or 7 recessions. We know that recessions will end and we will see the change in our economy and the way we live our lives. “Experienced” individuals and managers need to step up and lead by example to help those who might be nervous or lacking confidence. Remember to encourage excellence in everything we do. Some of our biggest and most successful companies have been started during recessions. Use your creative minds to stay sharp and don’t let fear creep into your thoughts as we weather some of the storms ahead. We WILL get through this period and be better and stronger.  

#FearLess #EncourageExcellence


NOTE: The US has experienced 43 recessions since it became a nation in 1776. That averages a recession every 5 1/2 years. America also experiences “Jubilees” in our economic cycles every 50 years. You can read the geopolitical scientist, George Friedman, who predicted what we are experiencing today back in 2009. Please look him up on the Internet and “Control your own destiny, or someone else will”. 

US Recessions: 1785, 1789, 1796, 1802, 1807, 1812, 1815, 1822, 1825, 1828, 1833, 1836, 1839, 1845, 1847, 1853, 1857, 1860, 1865, 1873, 1882, 1890, 1902, 1910, 1913, 1919, 1920, 1923, 1929, 1937, 1945, 1949, 1953, 1958, 1960, 1969, 1973, 1980, 1981, 1990, 2001, 2007, 2020. 


Kennesaw, GA – Collaborate!

Spirituality and religion, Hands folded in prayer on a Holy BiblMost Americans did not get to attend church this week. I am looking forward to things getting somewhat normal again soon. May God bless you and your families during these unpredictable times.

In the meantime, we can still use the technology that we have to stay connected and create things together.

Here is a great video from the Toronto Symphony Orchestra that has been preparing for the upcoming season.

Click here!



How Champions Think

Kennesaw, GA – How Champions Think


Hands holding a champion trophy in stadiumDr. Bob Rotella is a Sports Psychologist that has worked with some of the best athletes in the world. He is a pioneer in the field of process improvement of the minds and bodies of elite professional athletes.


We lost a fine example of such an athlete in Kobe Bryant in 2020. What separates professional athletes from the average player might be physical genetics and raw talent but the superstars have something extra special. That extra ingredient is what Dr. Rotella studies and writes about.


brain-1295128Players like Kobe Bryant, LeBron James, Michael Jordan, Pete Marinich and Larry Bird have played at a different level because they trained their minds and focused their practice on a trajectory of improvement that the other 99% of professional athletes aren’t willing to do. To put in the work to separate themselves from the average professional. Even if the average professional athlete is already superior to most players.


The circle of excellence and effectiveness that Dr. Rotella identifies contain these 4 phases:

1. Optimism

2. Confidence

3. Persistence

4. Success


Excited co-workersThis Flywheel of Dreams, Goals, and Process will gather momentum as the elite professional becomes better and more confident with each accomplishment. Through hard work and preparation, they see themselves taking the last shot, wanting the ball at critical moments and winning the games at the highest levels.


Work hard and prosper.





A shout out to a true up and coming professional on the tour is #OllieSchneiderhans of Georgia Tech. I expect to see Ollie on the leader boards of some major tournaments soon. #HowChampionsThink



Knowledge and Education

Marietta, GA – Knowledge, and Education

A note from an old college friend #DarrenKorn reminded me of an interview of Father Malichi Martin where he said the purpose of education is to 1. Learn critical thinking and 2. Communicate effectively.

girls-on-desk-looking-at-notebook-159823With these 2 learned skills, a person can gain the knowledge to change themselves and the world. Without these skills, students are just attending school. That’s why the primary grades are so critically important. Our civilization’s future, and especially our economy, depends on an educated workforce.

Are we as a society teaching our children to think critically and then put those thoughts and ideas into words both written and spoken?

accomplishment-ceremony-education-graduation-267885If you’re successful today, thank a parent, teacher or mentor who taught you how to think and act in a way that improved your mind.

NOTE: In 2016, the budget for the US Dept of Education was $68B. That’s $170,000,000 per Federal DOE employee. We can then add the annual budgets for the state and local school systems, colleges, universities and trade schools.