Category: Reviews

Book, article and movie summaries for later review and digestion.

5 Factors for Success in Sales

August 23, 2011

I recently attended a day long sales seminar by John Asher (www.AsherStrategies.com).  It was a terrific overview of sales and typecasting the high performing sales professional.

The 5 Factors for Success in Sales are:

1.  Product Knowledge – They know their business, their client’s business and their competitors’ business extremely well

2. Aptitude – They are born with a natural talent for sales

3. Skills – They know and use the proven top ten selling skills

4. Motivation – They are self-motivated, are in the right type of position to continually sell

5. Sales Process – They are already working in companies that have best-practice branding, marketing, sales and customer relationship processes to support them.

AND……they have the values and discipline to follow through

– Dr. Larry Craft

“Lone Survivor” by Marcus Luttrell

June 29, 2010

I was given a book recently on the experiences of Marcus Lutrell of the US Navy, specifically, the Seal Team member of the US Navy.  He was wounded in Afghanistan and lost friends and comrades who fought to save him and accomplish their mission.  This was an excellent book which details what training the Seals undergo and the sheer will and determination it takes to become one of the most elite fighting groups in the world.  If you have ever know someone who has been through this training, you will better understand them as a person.  bw

Review of “It Works” by RHJ

March 16, 2010

A very old friend of mine once gave me a small pamphlet that I carried around for years inside my checkbook.  It was a positive mental thinking article that outlines how to focus on your objectives and obtain your goals.  I found it when I was reorganizing my library shelves and thought I would write-up a little summary.

IT WORKS. anonymous (Published by De Vorss & Co. 1926)

Executive Summary

A concise, definite, resultful plan with rules, explanations and suggestions for bettering your condition in life.

  1. Know exactly what you really want.  This is the first and most important step. (Identify)
  2. Tune in to your mind and call upon your thoughts to create a vision of accomplishing or obtaining your desire. (Objectify)
  3. The Plan (Action). Review daily and make corrections, updates and changes.
  4. Read the list of objectives out loud at least 3 times a day (Repetition).
  5. Dwell on the list as often as possible (Focus)
  6. Do not worry and over analyze how you are going to accomplish your goals, just focus on having them. (Attraction)

Good luck.

Bryan

“Nothing can prevent your having that which you earnestly desire. ” That’s it in a nutshell.