The world’s population is around 8 billion (if you need the exact number check here). It means our world is a crowded place, were all vying for attention. Everyone in any way is competing to get the most possible attention for ourselves or our business.
I consider 100% that attention is the singular most important asset for anybody trying to achieve anything. It does not matter who you are, where you live or what do you do, not matter. Yesterday, now and tomorrow, no matter when. If you want to create anything you need one’s attention.
Understand what the consumer is doing this second is so crucial. The customer service is critical for any business. So, our focus should only care about the end consumer. It means to understand their behaviors and where is their attention.
The way or how to get your business the most attention possible in 2020 is building a Brand.
It is simple “If you are not building a brand, you will NOT relevant”.
I believe that a brand over search will transform your business, for example, let’s go to think for a moment in a decade when somebody needs you. People will be in their house, kitchen, office, car or wherever, and they will say to any voice device or voice machine (like Alexa, Google, Apple, or whoever wins) “I need an architect”.
The big question is, what are you going to do that?
We are at a massive crossroads in technology where a personal brand is not some goofy thing or some audacious thing or something we look down on or do not care about it.
So, I highly recommend everybody to pay attention to build a brand because is going to be the only thing that matters.
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